Tatuado by Vince Neil
Vince Neil is the lead singer of the legendary rock band Mötley Crüe, one of the best-selling bands of all time, having sold more than 100 million records worldwide, including 25 million in the US.
In 2012 Vince Neil joined forces with Sinust Group, LLC in order to launch his new brand of Tequila. We were approached to create a brand concept design.
IVN STUDIOS developed a powerful branding statement, establishing a unique brand identity. Working closely with Sinust Group, LLC, the branding process began with developing a name to fit Vince Neil’s affinity for tattoos and tequila. Inspired by Neil’s latest album: “Tattoos & Tequila”, the name “Tatuado” was proposed in the name development process. “Tatuado” which is Spanish for ” Inked up” / “Tattooed”inspired by Neil’s latest album: “Tattoos & Tequila”. We presented Vince Neil with the name Tatuado along with a complete brand identity that was powerful and its concept could be adopted to its great tasting Vodka and Tequila and future franchise opportunities.
Over the course of 12 months, IVN STUDIOS put together a number of marketing materials for all Tatuado bottle signings and Spirit Festivals, including print advertising and social media management.
After launching of Vince Neil’s Tatuado Vodka, Sinust Group created Tatuado Hospitality Management Group in order to expand the Tatuado brand into a restaurant franchise. The first restaurant, Vince Neil’s Tatuado Cantina located inside the Las Vegas Hotel & Casino opened its doors to the public in November 2012. IVN STUDIOS implemented the Tatuado branding concept into the look of the restaurant by designing menus, table tops, glassware, t-shirts, posters, centerpieces, and more…
Vince Neil’s Tatuado Cantina
On November 9th, 2013. Vince Neil’s Tatuado expanded its horizons and opened Tatuado Eat Drink Party at Circus Circus Las Vegas. IVN STUDIOS has been managing all marketing aspects of the restaurant, designed the food menu as well as dozens of marketing materials, including posters, flyers, table tents, banners, merchandise, Black Jack table felts and produced several promotional videos for in-house digital signage and social media.
Vince Neil’s Tatuado Eat Drink Party
Some of the Videos produced for in-house digital signage and social media.
IVN STUDIOS was responsible for the creation of the restaurant’s website
Creative & Art Direction
Identity & Logo Design
Collateral and Promotion Design
Web and Social Media Design